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100 Great Businesses
What do Microsoft, Chupa-chups, Liquid Paper, Ref Bull, Cornflakes and Post-it Notes have in common? All of these companies are household names across the globe! In this business book summary, you will hear of some of the greatest businesses of our time- and the people that created them. And whether you're a natural entrepreneur or just have a brilliant idea, you'll be intrigued, amazed and inspired to take your business to the next level.
100 Great Businesses
What do Microsoft, Chupa-chups, Liquid Paper, Ref Bull, Cornflakes and Post-it Notes have in common? All of these companies are household names across the globe! In this business book summary, you will hear of some of the greatest businesses of our time- and the people that created them. And whether you're a natural entrepreneur or just have a brilliant idea, you'll be intrigued, amazed and inspired to take your business to the next level.
12 Costly Marketing Mistakes That Small Business Owners Make
Keith Banfield is an international professional speaker, business coach and seminar leader He speaks to tens of thousands of business owners every year giving professional marketing advice. Keith’s shares with you some common marketing mistakes made by small business owners over and over again so that you can learn from other people's mistakes rather than having to make your own.
12 Costly Marketing Mistakes That Small Business Owners Make
Michael Fortin is a direct response copywriter with a track record that speaks for itself. He has sold millions of dollars worth of products and services for a wide variety of clients across 200 different industries. In this ebook he reveals some powerful marketing strategies for creating an endless stream of new, repeat and referral business. These techniques will profoundly impact your results and are an enourmous benefit to sales professionals of all types.
46 Action Provoking Money Making and Marketing Ideas
46 Action Provoking Money Making and Marketing Ideas from Australia's Rebellious Master of Cashflow - Mal went from being an illiterate academic failure to a best-selling author and the buyer and seller of more than 30 businesses. Now discover his 46 action provoking money making and marketing ideas for yourself!
5 Secrets To Successful Private Practice Marketing
David Steele is founder of Relationship Coaching Institute and BuildingYourIdealPractice.com. After more than 20 years in the private practice industry and mentoring hundreds of private practice professionals, David exposes the five essential secrets that are critically important to getting clients and building a successful private practice. This audio is ideal for coaches, consultants, therapists, and the like who want to improve their private practice.
7 Most Important Changes, Trends & Opportunities in Informat
Arguably the two of the greatest marketing experts in the world today, Dan Kennedy and Mal Emery are two of the worlds most in-demand marketing gurus for their phenomenal success in helping turn businesses in dozens of industries into money making strategies. Listen as they real the biggest marketing secret that exists, how to use it, and how to apply it to any business, that few, if any business owners know that will create a stampede of clients to your door.
Ability To Leverage
Do you want to experience dramatic business growth by implementing effective marketing and advertising? That's what William Scott, the owner of Sales Marketing and Real Technology (SMART), did! At the age of 28, he is the employer of over 500 staff members in offices across Australia. Since SMART's inception, the company has grown 200% every year. It is now amongst the top three companies in the industry. In this downloadable chapter, William describes his journey and offers his knowledge on subjects like, advertising, branding, the media, databases researching, budgets and much more. Find out more about increasing your profits and growing your business by reading this chapter.
Aim Of Marketing
Wish you could look into a crystal ball and foresee the position of your business? Although, Morris Miselowski doesn't have a crystal ball, he has built up a reputation as a leading business futurist and strategist. With his business strategy consultancy, Success through Focus, Morris's insights have been sought after to assist the daily operations of publicly listed companies, as well as welfare and human resource organisation.
Applying Creativity & Innovation to the 3 Pillars of Growth
In the lead up to Doug Hall's first Australian seminar tour - part of Business Connect's Marketing and Innovation Seminar & Expo in August - Doug gives us a sneak preview into to his data-packed presentation that helps fast growth companies think smarter and more creatively about business growth. Doug Hall's passion is bringing the science of marketing and innovation to SMEs so that business owners generate measurably smarter choices for growth. Don't miss this highly entertaining interview with the innovation expert, Doug Hall.
Best Of Achievers Group
In 2002, super-salesman and business and marketing guru, Tony Gattari launched Achievers Group, a boutique business development company which offered in a fun approach to help take the mystery out of business and make money. Since then Achievers Group have grown, working with over 110 business worldwide and offering wisdom and business knowledge to over 200,000 people a month through eZines and articles, managing to make a profound difference on people’s lives. The following is a selection of interviews of Tony sharing some of his business secrets, proven and tried.
Brand Builder
At one stage in his life, Geoff Lyons was forced to sell his business and house to pay back creditors after a business venture went wrong! More than 20 years later, Geoff is the owner of a successful importing company and is in the process of building a sporting brand in New Zealand. If you ever wanted to read a story of integrity and determination, then this is it. Plus, not only will you learn about importing, but you will also gain an insight into diversifying and developing a brand.
Brand It Fun
With a strong background in marketing and finance, Tim Pethick has applied his branding and intellectual property (IP) knowledge to create nudie fruit juice. Within 12 months of launching his product, 16,000 bottles of nudie fruit juices were being bought each day from thousands of cafes and stores around Australia. Tim has mastered the techniques of branding, product positioning, raising capital and reveals his experience, plus much more, in this chapter.
Brand Seller
Margaret Butler is the owner of a distributing company recognised in the world as a quality brand house distributor of over 800 contemporary lifestyle products. The turnover of retail sales is now in excess of $20 million with no signs of slowing down. If you are interested in experiencing a similar growth rate then you should read Margaret's chapter on marketing. It provides valuable content about the topic from a distributor's point of view and also includes tips for dealing with suppliers, manufacturers and retailers.
Business Growth Through Marketing Software Programs
Vice President in Marketing for 'In Fusion Software', David Lee, is one of the greats in Marketing. As a marketing strategist, he not only knows how think up great marketing ideas but can execute the plan with amazing results. In this interview you will discover the possibilities of marketing using computer software so your business can explode while managing it the whole way.
Business The Richard Branson Way
Flamboyant entrepreneur Richard Branson has become a household name. Along with his Brand, Virgin, he is an instantly recognisable symbol of out times. In this book summary, you'll learn Branson's secrets to developing one of the most powerful brands in the world, and how you too, can ensure your work is an exciting and successful adventure.
Business The Richard Branson Way
Flamboyant entrepreneur Richard Branson has become a household name. Along with his Brand, Virgin, he is an instantly recognisable symbol of out times. In this book summary, you'll learn Branson's secrets to developing one of the most powerful brands in the world, and how you too, can ensure your work is an exciting and successful adventure.
Controlling Cost
When Sharon Tieman (and her husband) bought Caters Warehouse, it was run down and was mainly servicing local restaurants and caf�s within a 20-minute radius. It had no systems in place and had no marketing. Within three years, Caterers Warehouse has become a multi-million dollar business with an online presence serving national and international clients. Understanding the important role that marketing played in transforming her business, Sharon's chapter is motivational for anyone interested in business, branding, advertising or promotions.
Copy Made Easy
Brett McFall is an expert at writing marketing material. He spent 11 years in a corporate in-house advertising department, weaving words into over 10,000 adverts, sales letters and websites for 153 different industries. In 2002, he started his own business writing copy for small business owners and within two months he had business owners depositing $10,000 a week into his bank account just so that he would write for them. Brett's knowledge on marketing is extensive and in this chapter he reveals techniques and ideas that will produce massive results.
Creating Momentum
Have you ever wondered how Harvey Norman grew into one of the biggest retailers of computers? Well, when Tony Gattari became the general manager of the computers and communications division, he increased the division's turnover from $12 million to $565 million. So, do you want to know how? In this chapter, Tony reveals what he learnt about marketing during his time at Harvey Norman and since starting his own consultancy and working with some big named corporations. His knowledge and experience will have an impact on any business owner currently growing their business or for anyone who simply want to improve their marketing and advertising results.
